
Rentvine's 2025 User ConferenceBE HERD
May 21st - 23rd 2025 | JW Marriott Tampa Water Street
Register NowWhy Attend?
This is not just a conference; it's a celebration of your contribution to the Rentvine community and our shared future successes.
We are committed to making this event a
for you and cannot wait to welcome you.
- Discover new Rentvine features and initiatives ahead of the crowd.
- Connect with a community of like-minded professionals and industry leaders.
- Enhance your expertise with advanced training and workshops.
- Enjoy a blend of professional enrichment and fun, set in a luxurious venue.
SPACES ARE LIMITED!
Don't miss out on this exclusive opportunity to be part of Rentvine's User Conference. Save Your Spot!
Register NowSuggested Itinerary
When to arrive
Plan to arrive Tuesday, May 20th or morning of Wednesday, May 21st. Registration starts at noon on the 21st.
When to Depart
We suggest Friday afternoon. The conference concludes around 12PM on Friday, May 23rd.
Travel Information
Location
JW Marriott Tampa Water Street
Average Cost: $335/night (+ taxes and fees)
Address: 510 Water St. Tampa, FL 33602
Phone: +1 813-221-4950
Additional Room Block:
Tampa Marriott Water Street
Average Cost: $325/night (+ taxes and fees)
Address: 505 Water Street Tampa, FL 33602
Phone: +1 813-221-4900
Hotel Parking
A current rate of $30.00 (plus tax) per vehicle per day and $45.00 (plus tax) per vehicle overnight applies, rates are subject to change. $5.00 discount off prevailing Valet Parking rates over event dates (05/21/2025 – 05/23/2025)
Rental Cars
A number of rental car companies are available at Tampa International Airport, including National, Avis, Enterprise, Hertz and more.
Rideshare
Lyft, Uber or Wridz all pickup at the airport.
Airport
Please arrive at the Tampa International Airport. It’s about 8 miles from the hotel (about a 15-20 minute drive)
Tentative Agenda
Wednesday, May 21, 2025
- 11:00 - 3:00 PM Check In & Registration
- 3:00 - 3:45 PM Be Herd Kick-Off
- Shaping the Future of Property Management with Innovation and Collaboration (Room Tampa Bay 6-9)
Keynote
From our Co-Founders, Dave Borden and Jonathan Ewen, explore the latest innovations in property management technology and the power of collaboration. Learn how Rentvine is building cutting-edge, customer-driven solutions to transform the space. - 3:45 - 4:30 PM Client Panel
- The Future of Property Management – Building Resilience and Innovation (Room Tampa Bay 6-9)
Thought Leadership
Hear from industry leaders on adapting to market shifts, leveraging technology, and building resilient businesses. Gain insights into overcoming challenges and driving long-term success. - 4:00 - 5:00 PM Breakouts
- Mastering Rentsign and Custom Fields: Best Practices for Enhancing Your Software Experience (Room Manatee)
Training
Join Alex Cordoves, Sales Engineer, as he shows you how to optimize leasing and tenant management with RentSign and custom fields. Discover how to tailor workflows for greater efficiency and create a seamless digital lease signing experience. - AI in Property Management: Exploring the Future and Its Potential (Room Hillsborough)
Thought Leadership
Discover how AI is transforming property management, from automation to predictive analytics. Learn how Rentvine is using AI to help you optimize operations, enhance customer experience, and scale your business. - Scaling Your Business with Strategic Marketing Solutions (Room Tampa Bay 4)
Thought Leadership
Join Kristen Ewen, VP of Digital Marketing, and Samantha Adams, Director of Paid Search. Our expert marketing teams from PMW will dive into how to master lead generation, nurturing, and conversion with cost-effective marketing strategies. Learn how to build your online presence and attract quality leads efficiently. - 6:30 - 10:00 PM Welcome Reception (Room Tampa Bay 5)
Thursday, May 22, 2025
- 8:00 - 6:00 PM Vendor Hall Open (Room Tampa Bay 5)
- 8:00 - 9:00 AM Breakfast Provided (Room Tampa Bay 1-3)
- 9:00 - 9:45 AM Keynote/General Session
- Shaping the Future: Inside Rentvine’s Development Board and Roadmap Strategy (Room Tampa Bay 6-9)
Keynote
Join Jonathan Ewen, President & Co-Founder, and Jake Heberlie, CXO. Get an inside look at Rentvine’s upcoming innovations and product roadmap. Learn how customer feedback drives development and how you can influence future updates. - 9:45 - 10:30 AM Guest Speaker
- Character Counts (Room Tampa Bay 6-9)
Keynote
Join General Robert B. Neller, the 37th Commandant of the United States Marine Corps, for a powerful keynote speech on "Character Counts." Drawing from his extensive leadership experience, General Neller will explore the importance of integrity, accountability, and resilience in both personal and professional life. His insights on the values that shape strong leaders will inspire and challenge attendees to lead with purpose and conviction. - 11:00 - 12:00 PM Morning Breakout Sessions
- The True Lifetime Value of a Customer (Room Tampa Bay 6-9)
Thought Leadership
Chris Springer, CEO of PMW, will share the long-term value of retaining property owners and how to strengthen relationships with data-backed strategies. Learn from the leader in growing business on how to maximize retention and grow your portfolio. - Simplifying Accounting Processes: Management Fees and 1099s (Room Hillsborough)
Thought Leadership
Join Jimmy Roling, Director of Financial Analysis, and learn how to automate management fee calculations and 1099 reporting in Rentvine. Discover best practices for setting up fee structures, posting management fees, and ensuring accurate tax reporting—whether you’re using Bill or Ledger mode. - Mastering Rentvine Dashboards: Optimization for Maximum Productivity (Room Tampa Bay 4)
Training
Join Sam Guevara, Senior Account Success Specialist. Get the most out of Rentvine’s customizable dashboards by tracking key performance metrics in real time. Learn how to configure widgets, set up automated reports, and optimize your workflow for better decision-making. - Leveraging Diagnostic Reporting for Business Insights (Room Pasco)
Training
Join Chris Moon, Service Engineer, and Adrian Soler, Product Specialist. Turn your data into actionable insights with Rentvine’s powerful reporting tools. Learn how to create custom reports, analyze rent roll data, track maintenance expenses, and generate owner statements with ease. - Unlocking Portfolio Control with Pods: Organize Teams, Owners, and Operations Your Way (Room Manatee)
Product Roundtable
Discover how our new “Pods” functionality gives your team more control, flexibility, and focus by letting you structure your Rentvine account around operational teams or portfolios. Whether you’re managing by region, owner type, or asset class, Pods help you stay organized and scale with intention. - 12:00 - 1:00 PMLunch Provided (Room Tampa Bay 1-3)
- 1:00 - 2:00 PM Vendor Showcase & Demos
- 2:00 - 3:00 PM Afternoon Breakout Sessions
- Blueprint for Growth: Strategic Execution and Acquisition for Expanding Your Property Management Business (Room Tampa Bay 6-9)
Thought Leadership
Our industry expert and COO, Randall Henderson, will guide us on a master class of proven strategies for scaling your business through operational efficiency and customer acquisition. Discover planning techniques and execution tactics for long-term success. - Mastering Maintenance: Elevate the Work Order Experience (Room Hillsborough)
Product Roundtable
From recurring work orders to automated vendor instructions and internal maintenance needs, we’ll walk through how Rentvine’s product team is developing our maintenance module and making it easier to boost visibility, improve turnaround times, and give your vendors (and tenants) a better experience. - Enhancing Financial Operations: Integrating Billing Efficiency with Auditing and Reconciliation Best Practices (Room Tampa Bay 4)
Thought Leadership
Join Kristin Johnson, Industry Expert and Owner/Founder of Bynnd, to optimize your financial workflow with Rentvine’s built-in tools for billing, auditing, and reconciliation. Understand how to track expenses, post accurate charges, and ensure clean financial records for streamlined property management accounting. - Streamlining Owner Payments: Best Practices and Nacha Files Explained (Room Manatee)
Training
Join Noah Dengler, Account Success Specialist. Learn how to start using NACHA with your bank accounts, prevent consolidated payouts, and understand how to overcome common issues that can hold back distributable funds from your owners. - 3:00 - 3:15 PM Coffee Break
- 3:15 - 4:00 PM Breakout Sessions
- Streamlining Maintenance Requests and Tracking (Room Hillsborough)
Training
Join Cristian Torres, Sales Engineer. Improve maintenance coordination with Rentvine’s tenant portal and vendor management features. Learn how to track work orders, schedule preventive maintenance, and automate tenant communication for faster service and reduced costs. - The Power of Integration Partners: Maximize Your API Usage (Room Tampa Bay 4)
Thought Leadership
Join CEO at Aptly, Sina Shekou, and his team. Leverage Rentvine’s open API and integration partners to connect third-party tools. Automate workflows, streamline operations, and create a seamless tech ecosystem. Learn from an active vendor how customers are leveraging this utility. - Eight Core PM Processes to Elevate Team Performance and Create Undeniable Value (Room Manatee)
Thought Leadership
Unleash operations standards and discover a proven system that drives efficiency, performance, and profitability. In this session, Brad Johnson, CEO of ProfitCoach, shares a clear roadmap to streamline operations, track the right KPIs, and turn every team member into a top performer. It’s your blueprint for scaling smarter and delivering undeniable client value. - 4:00 - 5:00 PM Breakout Sessions
- (Repeat) Simplifying Accounting Processes: Management Fees and 1099s (Room Tampa Bay 4)
Training
Join Jimmy Roling, Director of Financial Analysis, and learn how to automate management fee calculations and 1099 reporting in Rentvine. Discover best practices for setting up fee structures, posting management fees, and ensuring accurate tax reporting—whether you’re using Bill or Ledger mode. - Simplifying Lease Renewals: Proactive, Compliant, and Efficient (Room Hillsborough)
Product Roundtable
We’re simplifying one of the most complex processes in property management—lease renewals. In this session, we’ll explore in-year improvements that keep you on top of expiring leases, streamline approvals, and automate tenant communication. - Mastering Rentvine Dashboards: Optimization for Maximum Productivity (Room Manatee)
Training
Join Sam Guevara, Senior Account Success Specialist. Get the most out of Rentvine’s customizable dashboards by tracking key performance metrics in real time. Learn how to configure widgets, set up automated reports, and optimize your workflow for better decision-making. - (Repeat) Scaling Your Business with Strategic Marketing Solutions (Room Pasco)
Thought Leadership
Join Kristen Ewen, VP of Digital Marketing, and Samantha Adams, Director of Paid Search. Our expert marketing teams from PMW will dive into how to master lead generation, nurturing, and conversion with cost-effective marketing strategies. Learn how to build your online presence and attract quality leads efficiently. - 5:00 - 6:00 PM Attendees time to refresh and change
- 6:00 - 7:30 PM Vendor Hall Happy Hour (Room Tampa Bay 5)
- 7:30 - 11:30 PM Second Nature Sponsored Party at The Beacon
Friday, May 23, 2025
- 8:00 - 9:30 AM Breakfast with Vendors Provided (Room Tampa Bay 1-3)
- 9:30 - 10:30 AM Keynote/General Session
- Clear Thinking About Growth: 7 Steps To a Comprehensive Growth Strategy (Room Tampa Bay 6-9)
- Keynote
Join Marc Cunningham, Owner and President of Grace Property Management & Real Estate, for a fast-paced session on crafting a comprehensive growth strategy. In this session, Marc will dive into key questions like how to determine your ideal rate of growth, whether growth is possible without increasing your door count, and how to structure your company for long-term success. Attendees will leave with a clear, actionable blueprint for achieving sustainable, profitable growth while minimizing risks. - 10:30 - 11:30AM Keynote/General Session
- Insights Keynote: (Room Tampa Bay 6-9)
- Keynote
Join marketing research expert Bob Cuneo, President and Chief Creative Officer at Brado Creative Insight, as he shares powerful strategies for using creative insights to solve complex marketing challenges and drive growth in property management. - 11:30 - 12:00 PMConference Close
Registration
Registration is Open!
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FAQs
Registration Details
Registration Deadline: May 7th, 2025
General Admission
Available through May 7th 2025
- Access to expert training course and general sessions
- Breakfast & lunch at the JW Marriott Tampa Water Street. Dinners are not included.
- Post-conference access to online content, including slide decks and handouts